Assignment # 2

United Parcel Service

1- How does this Web site enhance UPS’s competitive position? Change the way it conducts business?
UPS’ Website enhances it position against its competition by providing customers the opportunity and peace of mind of tracking their packages and find out where the package is at any given time during the trip to its destination. This also brings security for them and their customer’s items.

2- How does the site relate to UPS’s business strategy? How does it benefit UPS’s costumers? How is UPS becoming partners with its corporate customers?
The website relates to their business strategy by reducing cost and it benefits the customer by saving them time and increasing confidence in UPS because they will know where their package is at and when it will arrive. It will reduce cost because customers don’t have the need to call the customer service phone line to know where their package is at. UPS is becoming partners with its corporate customers by providing special tools them on its website, such tools are: Tracking packages and sending a link or email to their customers about their package, being able to print labels directly from their computers and having UPS trucks pick them up from their business saving them a trip to the UPS store and saving money on fuel cost.

3- What are the strengths and shortcomings of this Web site for use in the international market? After examining the site, suggest ways for the company to increase its functionality and to make it more useful for its customers.
The strengths of this Web site in the international market is that it is available in many countries, the shortcomings is that it is not in every language and in needs to be available in more countries. Another shortcoming is that in many countries, not many people have access to the Internet. In my opinion, to make it more functional, it needs to have more graphics instead of text, make it intuitive and for example add a chat button to contact a customer representative instead of calling a phone number to resolve a question or problem.

4- Select UPS Business Solutions and explore its array of services. How do each of these capabilities contribute to UPS’s bottom line? As the CEO of a Manufacturing Corporation, why might you want to turn to these services? How could they save you money, save you time, lower your costs, and increase your profits?
UPS bottom line is customer service and all of its services under the Business Solutions offer just that, from shipping packages to printing, laminating and biding documents. As a CEO of a Manufacturing Corporation I might turn to these services to save money on printing for example business cards, presentation packages, mail important documents knowing that they will get to their destination on time and shipping to most places in the world. And since they offer tracking of packages, I can use that to my benefit and send a link or email to my customers whenever I ship a package and they will be able to know where their item is at and when it will arrive. It will save me money in printing cost and shipping by using one company, it will also save me money on fuel.